What are your competitive advantages? What does your sales team think are your competitive advantages? What about your marketing department? Or engineering? Or front- line employees? Is everyone on the same page, and is everyone able to specifically, succinctly, and quickly communicate your competitive advantages to an external audience? This half-day workshop helps participants develop clear, concise, and defensible business competitive advantages that are grounded in facts and specifics, not in generalities or sales language, helping to propel your business to success. This workshop can be extended to include specific products or product lines.